The Road To

WordSmithory

I’ve always had a passion for writing, whether it’s been journaling, short stories and scripts, or creating promotional, marketing and event copy for clients and my own businesses.

And once I’d published my book, it doubled up as quite an effective business card, with the Universe presenting even more writing opportunities, so adding a copywriting hat to my millinery collection. I’ve worked with dozens of clients across all manner of projects, such as web copy, blog posts, news articles, awards entries, brochure content… whether one-offs or on an on-going basis.

Stories matter, regardless of the subject or the sector. I’m equally happy writing about insurance as I am recruitment, construction to promotional merchandise, general business to telecoms. I just enjoy working with the written word and understand that copywriting isn’t just about the words per se or getting a message across. It’s about tone, pace, accuracy, continuity, editing, time estimation and crafting a story to be shared with other human beings

Having set up and run my own businesses, (which in themselves required extensive copywriting), I also became adept at optimising websites for organic searches. Incorporating this SEO skill with writing, as well as understanding how to optimise the back-end of WordPress websites, meant my own business could be found on page one and two of Google, using only organic searches. I now replicate this for my clients.

If you’re unsure whether you should work with a freelance copywriter – I get it.

Many people feel they can do it themselves, or at least in-house, but before you decide, take a look at this article: 9 Reasons Why You Shouldn’t Work With A Professional Crafter Of Copy.

(I know – but bear with me.)

And if you’re still curious – let’s have a no obligation chat.

That’s all there is to it. Everything that’s ever been created has started with a chat. And if, following our chat, we go no further, no toys shall leave the pram! But if you’re interested, we can discuss a trial period or a test project.

“If you can’t explain it simply, you don’t understand it well enough.”

Albert Einstein

Writing Testimonials

Karl has been an enthusiastic injection of energy. His capability to understand and get under the skin of our business has been an integral part of driving our media coverage forward. He has translated our business to the outside world with vigour and lucidity. It’s a pleasure to work with him and he’s certainly a valuable asset to our team.

Working with Karl has been a breath of fresh air, as he takes the time to learn about the business and its goals before implementing a strategy to develop the narrative we needed. He also has an understanding of how SEO can be used to generate, in our case, the most impressive results we’ve ever seen.

Karl doesn’t just have a way with words, he has a real talent. He manages to write in the tone of your business and finds ways to express the passion and enthusiasm that’s often felt in a company, but that MDs like me really struggle to convey. From website copy to press releases, internal comms to catalogue intros, Karl gets to really understand your business. He’s the Swiss Army Knife you need on your marketing team!